What is online PR?

The start of this year saw a massive surge in conversations about online PR. A significant factor in the UK was the mainstream coverage of celebrity usage of microblogs like Twitter. Stephen Fry, Chris Moyles, and Jonathan Ross all brought widespread mainstream awareness to their Twitter accounts and Twitter membership soared - How many of these accounts will still be active in a few months is a conversation for someone slightly more cynical than I!

A key positive from the coverage was the growth in awareness of online PR, of conversation and content driven outside of mainstream print and broadcast media, and the usage of online pr to communicate information and build relationships with consumers.

So I thought I would post a video from Realwire that shows very visually what Online PR is all about...